Helping India Breathe
Fundraiser for Jay Shetty during the 2020 pandemic
Client • Jay Shetty type • Live Online Streaming Event 
During the height of the COVID-19 crisis in India, a global online fundraising event was organized to deliver urgent relief to those affected. Hosted by celebrity influencer Jay Shetty and his wife, and featuring appearances from high-profile celebrity guests, the event aimed to mobilize an international audience in real time.
FMM was brought in to lead the creative concept, development, live streaming strategy, and full production—on an accelerated timeline of less than one week from kickoff to broadcast. Our team designed the show format and visual identity, produced custom show packaging, and created dynamic interstitial content to maintain momentum and engagement throughout the program.
The result was a seamless, high-impact live experience that reached viewers around the world and generated extraordinary support. In just three hours, the event raised over $5 million in donations, demonstrating the power of thoughtful storytelling, rapid execution, and live digital production to drive meaningful global impact.